Harneys rebrand takes top honour at Transform Awards

Harneys took the top honour for successful rebranding at the 2018 Transform Awards Asia-Pacific, held in Hong Kong on 20 November.

Harneys and its creative agency, the Living Group, took the night’s “Grand Prix” award, plus gold trophies in three categories: best brand development to reflect changed mission / values / positioning; best rebrand of a digital property; and best visual identity from the professional services sector. In addition, the firm won silver positions for best use of a visual property and best implementation of brand development.

“Our bold new brand reflects the energy and attitude that sets Harneys apart from our competitors. We are incredibly proud to have received this recognition,” said Susanna Potter, Director of Marketing.

In announcing the winners, Transform noted stated: “The Grand Prix winner Harneys put repositioning at the core of its brand update. Using a digital platform as the basis for a shift in positioning, the law firm was better able to represent itself to its key audiences.”

Harneys launched its new brand in April 2018. The digital-first brand is defined by bold, energetic colours, engaging illustrations, and a tone of voice which is open, confident and personable.